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Expires On:

Friday, August 06, 2021


Prize Details

ONE (1) GRAND PRIZE: Winner will receive a Grand Prize package which includes one (1) $25,000 check; four (4) separate trips for two (2) to four (4) separate cities in the United States, including Puerto Rico; and a lifetime supply of Ketchup, Mustard and Relish which is awarded as a $1,750 check.

Trip packages include round trip, coach-class air transportation for two (2) from a major airport near winner’s home (determined by Sponsor in its sole discretion) to three (3) separate cities of winner’s choice in the United States (including Puerto Rico) plus one (1) trip to Chicago for the one day workshop (as
determined by Sponsor in its sole discretion); two (2) nights' accommodations at a hotel per city determined by Sponsor in its sole discretion (single room, double occupancy); roundtrip transportation to Kraft Heinz Headquarters; a one-day burger workshop led by Heinz’s R&D team in Chicago, IL for winner and one (1) guest (all details determined by Sponsor in its sole discretion); $500 spending money per city; and travel agent services.

TAX GROSS UP PAYMENT: Sponsor will also provide winner a single cash payment in the form of a corporate check, which is intended to assist the winner with any federal, state, or other tax obligations related to the Grand Prize (the “Tax Gross-Up Payment”). The Tax Gross-Up Payment will be $12,330.

Approximate Retail Value (“ARV”) of the Grand Prize package: $53,430.

FIFTY-SIX (56) FIRST PRIZES (one (1) awarded per Category per Weekly Entry Period): Each winner will receive a “Heinz Art of the Burger Kit” prize package consisting of: one (1) denim jacket; one (1) set of pins; one (1) Heinz branded basting brush, one (1) Heinz branded spatula and one (1) $157 Prepaid Card. ARV: $317.00.

ONE HUNDRED SIXTY-EIGHT (168) SECOND PRIZES (three (3) awarded per Category per Weekly Entry Period): Each winner will receive one (1) “Heinz Art of the Burger” t-shirt. ARV: $10.00.

Total ARV of all prizes: $72,862.


Open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old (or nineteen (19) for residents of Alabama and Nebraska) and Puerto Rico who are at least twenty-one (21) years old or older at the time of entry.

Limit: Each entrant may upload one (1) Submission per Category per Weekly Entry Period during the Submission Phase, regardless of method of entry.

Review and Additional Information

Follow the directions to select your sauce category from among the available options (each a “Category”). There are seven (7) Categories: Ketchup, Mustard, Mayo, Relish, BBQ, Flavor Combination and Freestyle. Next, follow the links and instructions to upload one (1) photo that displays your original burger creation that features your full burger masterpiece, collectively referred to as your submission ("Submission"). You may optionally provide a short description of the photo (150 characters or fewer) and a name for your burger (not to exceed 30 characters). In your photo, the sauce should be central to the burger’s theme.
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