One (1) grand prize will be awarded during the Sweepstakes Period. The grand prize winner will receive a trip for two (2) to Mexico including a hotel stay for six (6) nights, roundtrip airfare, and a trip to the Cuervo® distillery. Alcoholic beverages are not part of the prize. Approximate retail value ("ARV") of the prize package is $3,000.00.

Open only to legal U.S. residents who are at least twenty-one (21) years old at the time of entry.

Limit: one (1) entry per person, per cell phone number, per mailing address and per email address during the Sweepstakes Period, regardless of method of entry.

Entry Method No. 1 - Enter via Text Message. Send a text message to "24272" with the word "PLAYAMAR" from your mobile device. You will then be sent a reply text that asks for your date of birth to confirm age eligibility for the Sweepstakes. You must reply to that text with your date of birth in the "MM/DD/YYYY" format. You are required to provide your date of birth in order to enter the Sweepstakes. You will also be sent another text that asks for your name and address. Responding to that text with your name and address is not required to enter the Sweepstakes. Standard text message rates apply to all texts that are sent and received.

Entry Method No. 2 - Enter by Mail. Print your name, address, date of birth and telephone number and the words "Cuervo Playamar Sweepstakes PRO2758994W" on a 3" x 5" card and mail to: c/o Avid Marketing Group, P.O. Box 1008, Rocky Hill, CT 06067-1008.