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Expires On:

Friday, January 15, 2021


Prize Details

Grand Prize (maximum of 1): The grand prize consists of a $1,000,000 (40) year annuity, awarded in the form of $25,000 cash per year for (40) years without interest.

Instant Win Heineken Merchandise Prizes (15): (15) Instant Win prizes will be randomly awarded during the Promotion Period. Each Instant Win prize consists of Heineken branded merchandise consisting of the Heineken branded merchandise items as solely determined and designated by Sponsor (1) Heineken t-shirt, (1) Heineken hat, and (1) Heineken bottle opener, or other merchandise items as determined in the sole discretion of Sponsor, based upon inventory availability). ARV of each instant win prize: $50. ARV of all instant win prizes: $750.

Maximum ARV of all available prizes: $503,250, based in part upon the approximate current cash value of a $1,000,000 40-year annuity.


Open to all legal residents of the (50) United States and the District of Columbia who are 21 years of age and older at time of entry.

After redeeming an entry code, entrants may redeem additional entry codes in their possession that have not previously been redeemed in the Promotion, up to a maximum total of (6) entry codes per person, per day. There is a maximum of (72) total entry code redemptions per person during the entire Promotion Period, regardless of the number of entry codes in their possession.

Review and Additional Information

Each eligible entrant can receive (1) automatic entry code by visiting the Promotion website. There is a maximum of (1) automatic entry code per person during the entire Promotion Period (excluding residents of CA who are not required to redeem or enter an entry code in order to participate).

To obtain free entry codes by mail, send a written request to Heineken Holiday Promotion 2020 – Free Code Request, P. O. Box 248, Woodbridge, NJ 07095. Include your name, valid email address, telephone number (including area code), State of residence, and date of birth as part of your request.

Grand Prize (maximum of 1): A maximum of one (1) grand prize will be awarded ONLY if an eligible entrant has correctly submitted a guess of the randomly predetermined grand prize winning on in a Billion number that falls between 0,000,000,001 – 1,000,000,000 in its exact numeric order (e.g. if the winning number is 123,456,789, then a submitted number guess of 987,654,321 would NOT constitute a winning number guess), per the requirements of these Official Rules.
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