The prize is $5,000 cash, a one year supply of Whatchamacallit candy bars (awarded as one case of standard sized bars), and the winner’s Submission candy bar name along with his/her first name and last initial may be printed on Whatchamacallit candy bars (as determined by Sponsor in its sole discretion) (“Prize”). There will be no more than one Prize in the Contest. The ARV of the Prize is $5,432.

Offered to legal residents of the 50 United States and the District of Columbia, who are at least 18 years of age or older at the time of entry.

There is a limit of three Submissions per day during the Submission Phase (1 online, 1 via Twitter, and 1 via Instagram).

Follow the on-screen prompts to either submit text copy or upload a photograph of his/her idea to name the new Hershey candy bar.