Grand Prizes (8 total, 1 per Entry Period): Each Grand Prize is a personalized prize based on winner’s specific need, awarded either as a custom prize or cash equivalent of $10,000, as determined by Sponsor in its sole discretion and $5,000 to help cover taxes (“Grand Prize”). The ARV of each Grand Prize is $15,000.

First Prizes (300 total, 35 per each Entry Period 1-7 and 55 for Entry Period 8): Each First Prize is a personalized prize based on winner’s specific need, awarded either as a custom prize or cash equivalent of $500, as determined by Sponsor in its sole discretion (“First Prize”). The ARV of each First Prize is $500.

Second Prizes (4,000 total, 500 per Entry Period): Each Second Prize is a variety pack of Dixie products (“Second Prize”). The ARV of each Second Prize is $15.

Open only to legal residents of the fifty (50) United States (including the District of Columbia) who are at least eighteen (18) years old at the time of entry.

There is a limit of one (1) unique and original Entry via Instagram per day and one (1) unique and original Entry via the Website per day during the Contest Period.

Upload a photograph or video showing how current daily life challenges have impacted you and your family’s needs in a creative or interesting way and how Sponsor can try to help address a challenge by taking something off of your plate