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Rules Page:

Expires On:

Sunday, January 26, 2020


Prize Details

(1) GRAND PRIZE: Grand Prize winner will have the opportunity to sign a talent contract valued at approximately $120,000 (requiring a significant time commitment during the month of February 2020) and will also receive a 2020 Lincoln Corsair valued at approximately $46,000. ARV of the Grand prize package: $166,000.

(4) FINALISTS PRIZES: Each Finalist will receive “fee and use payments” associated with the commercial and other content created and broadcast on television, internet and other media valued at approximately $17,000. Finalists are not required to become SAG members. These payments will not be provided in a lump sum. ARV of prize: $17,000.


Open only to legal residents of the fifty United States and the District of Columbia who
(a) are at least eighteen years old at the time of entry;
(b) have no talent contracts or arrangements that would prohibit full participation in this Contest or acceptance of a prize;
(c) have never worked in any capacity to advertise or market any another automotive company (in any type of role);
(d) have the unrestricted right to work in the United States; and
(e) have a valid driver’s license

Limit: Each Entrant may upload one Submission during the Submission Phase.

Review and Additional Information

In 300 words or fewer, describe “why you are right for this opportunity” (this “Essay” will not be considered in making Finalist or Winner determinations). Finally, follow the directions to upload one music audition video that shows you performing an original song and demonstrates your personality and presence.

Finalist Requirements: Each Finalist will be required to participate in the creation of the commercial that will be aired on January 26, 2020 and perform their song live (10 hours required) at some point between January 16 – 26, 2020. Creating the commercials will require
attendance at a variety of meetings and film sessions. The filming will take place in Finalist’s home towns for three, eight-hour days.
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