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Rules Page:

Expires On:

Tuesday, April 30, 2019


Prize Details

(10) Regional Recipe Winners will each win a Hometown Celebration Event in August/September 2019 during which cash prizes totaling $50,000 and charitable donations totaling $10,000. (1) of the 10 Regional Winners will also be named the Grand Prize Recipe Winner and win an additional cash prize, charitable donation and a trip to the 2019 New York City Wine & Food Festival from October 10-13, 2019. Trip includes round-trip coach air transportation for Grand Prize Winner and guest from the major airport nearest Grand Prize Winner's home, hotel accommodations consisting of one double occupancy room for three nights, ground transportation between the New York airport and the hotel, entry to NYCWFF, $500.00 cash spending money. ARV of the Grand Prize Trip Package is $7,500.

(10) Regional Winners will receive $5,000.00 and a $1,000.00 donation by General Mills on Regional Winner’s behalf to a mutually agreed upon 501c charity, and a Hometown Celebration Event that will take place at the Winner’s restaurant or food truck and a publicity package capped at $15,000. ARV of each Regional Winner’s Prize is $21,000.

(1) Grand Prize Recipe Winner One Regional Winner will be awarded the Grand Prize and will receive an additional $5,000.00 and $1,000.00 donation by General Mills on Grand Prize Winner’s behalf to a mutually agreed upon 501c charity, for a total of $10,000 and a $2,000 donation to charity. Grand Prize Winner will also receive a Hometown Celebration Event that will take place at the Grand Prize Winner’s restaurant or food truck, a publicity package capped at $30,000 and the New York City Wine and Food Festival Grand Prize Trip Package described above. ARV of Grand Prize is $50,000.

Total value of all prizes: $239,500.


You are eligible to enter if you are 21 years of age or older as of March 1, 2019, are a foodservice operator, chef or line cook who develops recipes for menu items served to paying guests at an independent, commercial restaurant or food truck operation as your primary form of employment and are a legal United States resident residing in one of the 50 United States or the District of Columbia at the time of contest entry.

Review and Additional Information

Submit your original recipe.
For each eligible recipe entered General Mills will make a $5 donation to Share Our Strength’s No Kid Hungry campaign, up to a maximum of $10,000.
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