Grand Prize (1): The opportunity to have Grand Prize winner’s Baking Challenge Recipe featured at Kellogg’s NYC for up to one (1) week (the “Opportunity”), as determined by Sponsor. Grand Prize winner will also receive a Sponsor-selected $1,000 gift card (ARV: $1,000).

Finalist Prize (4 total): A 4-day/3-night trip for two (2) to New York, NY where the Finalist will compete in the Baking Challenge to create his/her Baking Challenge Recipe for a chance to win the Grand Prize. Trip includes round trip economy class air transportation from the airport nearest the Finalist’s home to New York, NY; round trip ground transportation to/from airport/hotel; three (3) nights’ hotel accommodations (based on double occupancy); $500 spending money, awarded in the form of a check made payable to the Finalist; and the opportunity to work with the Mentor (ARV: $3,500 each).

Runner Up Prize (2 total): A Sponsor-selected certificate acknowledging Runner Up’s participation in the Baking Challenge and Sponsor-selected Kellogg’s Products (ARV: $25 each).

Open to legal residents of the fifty (50) United States and the District of Columbia, who are at least 18 years of age or older as of date of entry.

There is a limit of one (1) Submission per Entrant for the entire Contest Period.

Upload a video (2 minutes or less) introducing yourself, your affinity for cereal, and your original baked dessert recipe (you may use a Kellogg’s cereal, but it’s not mandatory) (the “recipe”); and 2-3 photos of your completed recipe (the “Submission”).