(1) Grand Prize will be awarded consisting of cash in the amount of $10,000.00.

(25) First Prizes will be awarded, each consisting of a one-year supply of Idahoan flavored mashed potatoes, delivered in the form of coupons/vouchers good for 52 of the 4 oz pouches. Approximate Retail Value of each First Prize is $90.00.

Seventy-Five Second Prizes will be awarded, each consisting of an Idahoan grab bag containing an Idahoan branded hat, t-shirt, apron and cell phone charger. Approximate Retail Value of each Second Prize is $50.00.

Total Approximate Retail Value of all prizes: $16,000.

Open only to legal residents of the (50) United States and D.C. who are age 18 or older as of date of entry.

Limit of (1) Submission allowed per person by any entry method.

To enter, take a photo of yourself – or create a short video of yourself – in either case showing your own taste test using Idahoan instant mashed potatoes. Then post your photo or video during the Sweepstakes Period along with the hashtag #clashofthemash on either (i) your own public Instagram account; (ii) your Facebook page as a public post; or (iii) your public Twitter account (each a “Submission”). Account settings on any such social media platform must be set to receive private/direct messaging. Video Submission is limited to running time of sixty (60) seconds or less.