Grand Prizes (2,240): The grand prize is a Miller Lite branded “ugly sweater” (“Grand Prize”). All Grand Prize sizes and design elements are subject to Sponsor’s sole discretion, but Sponsor will attempt to send winners the sizes selected at registration, subject to availability. Two thousand two hundred forty (2,240) Grand Prizes will be available in the Promotion (distributed among Prize Pools according to the table in Section 4A). The ARV of each Grand Prize is $67.95. The total ARV of all Grand Prizes available in the Promotion is $152,208.

First Prizes (3,000): The first prize is a Miller Lite branded winter hat (“First Prize”). All First Prize sizes and design elements are subject to Sponsor’s sole discretion. Three thousand (3,000) First Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). The ARV of each First Prize is $13.95. The total ARV of all First Prizes available in the Promotion is $41,850.

Second Prizes (2,000): The second prize is a Miller Lite branded scarf (“Second Prize”). All Second Prize sizes and design elements are subject to Sponsor’s sole discretion. Two thousand (2,000) Second Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). The ARV of each Second Prize is $15.95. The total ARV of all Second Prizes available in the Promotion is $31,900.

Third Prizes (200): The third prize is a Miller Lite branded stocking (“Third Prize”). All Third Prize sizes and design elements are subject to Sponsor’s sole discretion. Two hundred (200) Third Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). The ARV of each Third Prize is $14.95. The total ARV of all Third Prizes available in the Promotion is $2,990.

Fourth Prizes (1,000): The fourth prize is a Miller Lite branded koozie mitten set (“Fourth Prize”). One thousand (1,000) Fourth Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). The ARV of each Fourth Prize is $24.95. The total ARV of all Fourth Prizes available in the Promotion is $24,950.

Fifth Prizes (2,810): The fifth prize is a pair of Miller Lite branded socks (“Fifth Prize”). Two thousand eight hundred ten (2,810) Fifth Prizes will be available in the Promotion (MLHOLIDAY/SWEATER Prize Pool only). The ARV of each Fifth Prize is $9.95. The total ARV of all Fifth Prizes available in the Promotion is $27,959.50.

Total ARV: The total ARV of all prizes (each, a “Prize”) available in the Promotion is $281,857.50.

Offered only to legal residents of the fifty (50) United States and the District of Columbia who are at least twenty-one (21) years old at the time of participation.

Limit (4) total Game Plays, including no more than (3) Game Plays using Game Play Codes and (1) Game Play using a Keyword, per person per day during the Promotion Period.

Prize Pool Prize Quantities/Types

MLHOLIDAY/“SWEATER” Keyword (all Game Play Codes found on Cups, all Game Play Codes received via text message request or Mail-In Request using “MLHOLIDAY”, “SWEATER” Keyword)


1,000 Grand Prizes

3,000 First Prizes

2,000 Second Prizes

200 Third Prizes

1,000 Fourth Prizes

2,810 Fifth Prizes

“GIFT” Keyword (sel. NY res. only*)

15 Grand Prizes

“CHEER” Keyword (NY res. only**)

25 Grand Prizes

“JOLLY” Keyword

100 Grand Prizes

“FESTIVE” Keyword

50 Grand Prizes

“REINDEER” Keyword (OH res. only***)

50 Grand Prizes

MERRY (all Game Play Codes received via text message request or Mail-In Request using “MERRY”; IL, IN, KY, MI, OH, WI res. only)


1,000 Grand Prizes

*“GIFT” Keyword Prize Pool is open only to eligible entrants residing in select New York ZIP Codes. See the Appendix to these Official Rules for lists of eligible ZIP Codes for “GIFT” Keyword Prize Pool.

**“CHEER” Keyword Prize Pool is open only to eligible entrants residing in New York.

***“REINDEER” Keyword Prize Pool is open only to eligible entrants residing in Ohio.