10 GRAND PRIZES: Winner’s choice of a $5,000 check or a customized trip to Los Angeles, CA, Chicago, IL, or New York, NY, valued at $5,000. ARV: $5,000.

For All Grand Prizes: A trip package for winner and one guest to the selected city for the custom experience. Prize package consists of round trip, coach-class air transportation for 2 from a major airport near winner’s home (determined by Sponsor in its sole discretion); 2 nights' accommodations at Sponsor's choice of hotel (single room, double occupancy); custom experience for winner and guest (if applicable, seat locations to be determined by Sponsor in its sole discretion); $600 to $1,000 (depending on city selected) that may be used for spending money, terms and conditions apply; and travel agent services.

40 FIRST PRIZES (5 per Entry Period): A $500 check or prepaid card, terms and conditions apply. Approximate Retail Value (“ARV”): $500.

Open only to legal residents of the 50 United States (or the District of Columbia), who are 13 years of age or older at the time of entry.

Limit: Each entrant may submit up to 2 Submissions per Entry Period during the Contest Period regardless of method or combination of methods of entry.

How to Enter: During the Contest Period, visit www.vitaminwater.com/promo and follow the links and instructions to create suggested vitaminwater label copy using the tools available to you. Once your suggested label is screened and approved, it will appear on a full-sized, rendered bottle and you will be able to share it on social media (your “Label”). If applicable, all aspects of and content on the Label (such as italics, angle, emojis) are subject to being judged in this Contest. See judging criteria in Section 6 below and Guidelines and Restrictions for additional guidance on your Label and how it will be judged. There are 2 ways to enter:

a) Twitter: During the Contest Period, create and Tweet your Label including the hashtag: #vwlabelcontest (your "Submission") directly from the website where you created the Label. Your account settings must be set to "unprotected" and/or "public" in order for your Tweets and Submission to be viewable by Sponsor and its agents. In addition, your post(s) with your Submission(s) must remain up through the end of the Contest Period or they will not be considered for each Entry Period. Creating a Twitter account is free, but is subject to its terms and conditions (https://twitter.com/tos). If you post updates to or receive updates from www.twitter.com via SMS from your wireless phone, message and data rates may apply. Please consult your wireless-service provider regarding its pricing plans.

b) Instagram: Log in to or create your Instagram account. Then create your Label, save it as a photo, and share it on Instagram including the hashtag: #vwlabelcontest (your "Submission"). In order for your Submission to be eligible, your Instagram profile must be public and thus viewable by the Sponsor and its agents. In addition, your post(s) with your Submission(s) must remain up through the end of the Contest Period or they will not be considered for each Entry Period. If you do not have the Instagram App, you may download it through the application store on your mobile device. Your post must be consistent with Instagram's terms (http://instagram.com/about/legal/terms/#).