Three Semi-Finalists Grants are as follows: (a) Featured on SB.com and in emails from the Company, (c) a Mentorship session and (d) an all-expense paid trip to the Company’s headquarters in Denton, Texas for the pitch.

Top Brand Grants are as follows: (a) $25,000.00 to help drive the Top Brand’s business, (b) Guaranteed contract on the Company’s website, including multi-channel features; (c) Public relations support announcing the Top Brand; (d) Discussion with the Company’s merchandising team to explore store distribution; (e) Participation in an activity engaging the product with influencers

Open to all woman entrepreneurs, or an entrepreneur where there is a woman on the founding team, that meet all of the following requirements: (a) has a viable product focused on hair either in color, care or hair tools (b) has the ability to support online fulfillment of their product, (c) the product being promoted has not, is not or will not in the near future be distributed by a major retailer and (d) has the right to limit product(s) exclusivity to Sally Beauty’s ecommerce website for a period of 12 months (it being understood that the product cannot be distributed at another major retailer’s ecommerce site for at least 12 months). Open only to individuals legally residing in the 50 United States, at least 18 years old or older at the time of entry.

Limit is one entry per person.

Have an existing hair focused product in hair care, color, or tools that does not currently have widespread distribution at a major retailer.
Include a link to a video submission and the ability to upload other documents reasonably required by the Company.