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Expires On:

Tuesday, December 05, 2017


Prize Details

Grand Prize of 5,000,000 Cheez-­It® crackers (awarded in the form of a check to the winner in the amount of $50,000).

Consolation Prize of one-­year supply of Cheez-­It® crackers (one (1) box per week for fifty (52) weeks – max. ARV $5.00 ea. box) with -2- an approximate retail value (“ARV”) of $260.00.

The total ARV of all prizes to be awarded in the Big Event are $50,260.00.


Open only to legal residents of the fifty (50) United States and District of Columbia who are eighteen (18) years of age or older.

Limit one (1) entry per participant during the Big Event.

Review and Additional Information

Throughout the Promotion Period, Cheez-­It® will host a Facebook Live event at (the “Website”) called the “Waiting Game” (the “Live Feed”) wherein individuals can watch a wheel of cheese to see how long it takes to mature. The timing of the Live Feed shall correspond with the Promotion Period. From time-­to-­time during the Promotion Period, viewers of the Live Feed will be invited to interact with the Live Feed as directed for a chance to win prizes of nominal value (each an “Event”). The details of each Event, including how to participate/enter, the prize(s) available and the participation/entry deadline for each Event will be communicated at the on-­set of each Event. For any Event where a comment will serve as an entry, the comment must be an actual comment posted by the entrant expressed in words (English only);; Facebook reaction emojis will not be considered a comment for entry purposes. Non-­winning entries from any applicable Event WILL NOT roll over to subsequent Events.

Additionally, when the wheel of cheese reaches maturation, an announcement will be made on the Live Feed (the “Big Event”) along with a link to the Big Event entry page. Entrants must click on the link to go to the Big Event entry page. You must be a registered member of the Kellogg’s Family Rewards® (“KFR”) program in order to enter Big Event random drawing at the Big Event entry page (see next paragraph for KFR registration details). Once at the Big Event entry page, entrants must follow the instructions to complete the entry form in order to be entered into a random drawing for a chance to win the Grand Prize of 5,000,000 Cheez-­It® crackers (awarded in the form of a check to the winner in the amount of $50,000).

Entrants will have twenty-­four (24) hours from the time of the block of cheese maturation announcement (the “Big Event Entry Period”) to complete their entry into the Big Event random drawing.
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