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Rules Page:

Expires On:

Thursday, November 30, 2017



Prize Details

Two Thousand (2,000) Grand Prizes – An Xbox One S 500GB Console (ARV $299 ea.)

Total ARV of all prizes $598,000.


Open to legal residents of the fifty (50) United States and the District of Columbia who are 13 years of age or older.

Review and Additional Information

HOW TO PLAY: Look inside any one of the following specially marked packages of Kellogg’s® Apple Jacks® cereal (8.7 oz., 12.2 oz., 17 oz.); Kellogg’s® Cocoa Krispies® cereal (15.5 oz.); Kellogg’s® Corn Pops® cereal (9.2 oz., 12.5 oz., 17.2 oz.); Kellogg’s® Crispix® cereal (12 oz.); Kellogg’s Raisin Bran® cereal (18.7 oz.); Kellogg’s® Froot Loops® cereal (8.7 oz., 12.2 oz., 17 oz., 43.6 oz. Club Pack); Kellogg’s® Froot Loops® Marshmallow Blast cereal (12.6 oz.); Kellogg’s® Frosted Flakes cereal (10.5 oz.,15 oz., 19 oz.); Kellogg’s® Krave™ Chocolate cereal (11.4 oz.); Kellogg’s® Krave™ Double Chocolate cereal (11 oz.); Kellogg’s® Rice Krispies® cereal (12 oz., 18 oz.); Kellogg’s® Honey Smacks® cereal (15.3 oz.); Kellogg’s® Frosted Mini-Wheats® Original cereal (18 oz., 24 oz.); Kellogg’s® Frosted Mini-Wheats Little Bites® Original cereal (15.2 oz.); Kellogg’s® Special K® Original cereal (12 oz., 18 oz., 38 oz. Club Pack); Kellogg’s® Special K® Red Berries cereal (11.2 oz., 16.9 oz.); Kellogg’s® Special K® Vanilla Almond cereal (12.4 oz.); Kellogg’s® Special K® Fruit and Yogurt cereal (12.5 oz.); Kellogg’s® Special K® Chocolatey Delight cereal (13.1 oz.); Kellogg’s® Special K® Oats and Honey cereal (13.1 oz.); Kellogg’s® Special K® Dark Chocolate Almond cereal (12.7 oz.); Kellogg’s® Special K® Cinnamon Pecan cereal (12.1 oz.); Kellogg’s® Special K® Protein Cinnamon Brown Sugar Crunch cereal (10.8 oz.); Kellogg’s® Rice Krispies Treats® squares (54 ct. Club Pack – Original; Variety Pack) and Kellogg’s® Pop-Tarts® toaster pastries (Frosted Cookies & Crème (8 ct.), Frosted Blueberry (8 ct.), Frosted Brown Sugar Cinnamon (8 ct. & 12 ct.), Frosted Strawberry (8 ct. & 12 ct.), Frosted Chocolate Fudge (8 ct. & 12 ct.), Frosted S’mores (8 ct. & 12 ct.), Frosted Cherry (12 ct.)) (“Participating Products”) for a winning sticker in the 2017 Kellogg’s™ Start Right Instant Win Game (“Game”). If your specially-marked package contains a winning sticker inside, then you win the prize indicated on your winning sticker – subject to verification. If your specially-marked package does not contain a winning sticker, you are not a winner.

You may also request a free game piece and a copy of the Official Rules by sending a self-addressed, stamped envelope to: 2017 Kellogg’s™ Start Right Instant Win Game, P.O. Box 7638, Kalamazoo, MI 49003-7638. VT residents may omit return postage. Request for free game piece/rules must be postmarked by 9/30/17 and received by 10/7/17. Limit one (1) request per outer stamped mailing envelope.
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