TRU KIDS - TOYS"R"US BRICKTOBER SWEEPSTAKES - INSTAGRAM
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Enter Here:
Rules Page:
Expires On:
Saturday, October 31, 2026
Frequency:
Category:
Prize Details
Grand Prize:
One (1) grand prize will be awarded. Grand prize winner will receive a curated Lego® bundle valued at $1,000. Total approximate retail value of the grand prize is one thousand dollars ($1,000).
Build Challenge Prizes
Twenty (20) Build Challenge prizes will be awarded as follows:
Build Challenge Week 1: October 4-9, 2026
Number of prizes Prize ARV Total ARV of Prize
Winner 1
Creator - Tropical Toucan $17.99
Creator - Turtle w/ Water Lily $9.99
Disney - Heihei $39.99
Friends - Panda Sanctuary $29.99
$97.96
Winner 2
Creator - Hamster $9.99
Disney - Heihei $39.99
Disney - Lucky & Penny 101 Dalmation Puppies $24.99
Friends - Panda Sanctuary $29.99
$104.96
Winner 3
Creator - Tropical Toucan $17.99
Disney - Lucky & Penny 101 Dalmation Puppies $24.99
Dreamz - Zoey's Time Owl $29.99
Sonic - Tails Tornado $29.99
$102.96
Winner 4
Creator - Colorful Hummingbird $29.99
Creator - Hamster $9.99
Dreamz - Zoey's Time Owl $29.99
Friends - Panda Sanctuary $29.99
$99.96
Winner 5
Creator - Colorful Hummingbird $29.99
Friends - Axolotl $9.99
Sonic - Tails Tornado $29.99
Dreamz - Zoey's Time Owl $29.99
$99.96
Build Challenge Week 2: October 11-16, 2026
Number of prizes Prize ARV Total ARV of Prize
Winner 1
Botanicals - Daisies $14.99
Classic $49.99
Star Wars - Cobb Vanth's Speeder $34.99
$99.97
Winner 2
Botanicals - Rocking Plants $22.99
Ninjago - Kai & Cole Combiner Vehicles $39.99
Star Wars - Cobb Vanth's Speeder $34.99
$97.97
Winner 3
Botanicals - Daisies b $14.99
Ninjago - Cole's Mission MECH $34.99
Speed Champions - Mercedes-AMG G 63 & Mercedes-AMG SL 63 $44.99
$94.97
Winner 4
Botanicals - Rocking Plants $22.99
Ninjago - Cole's Mission MECH $34.99
Creator - Turtle w/ Water Lily $9.99
City - Police $9.99
$77.96
Winner 5
Classic $49.99
Ninjago - Kai & Cole Combiner Vehicles $39.99
$89.98
Build Challenge Week 3: October 18-23, 2026
Number of prizes Prize ARV Total ARV of Prize
Winner 1
City - Gaming Car $9.99
City - Go Karts & Race Drivers $9.99
Fortnite - Supply Llama $39.99
Friends - Cat Birthday Party $29.99
Friends - Friendship Road-Trip $19.99
$109.95
Winner 2
City - Formula 1 F1 Pit Stop & Pit Crew with Ferrari Car $29.99
City - Gaming Car $9.99
City - Go Karts & Race Drivers $9.99
Friends - Costume Party $39.99
Friends - Friendship Road-Trip $19.99
$109.95
Winner 3
Disney - Cinderella's Dress $39.99
Fortnite - Supply Llama $39.99
Friends - Friendship Road-Trip $19.99
$99.97
Winner 4
Disney - Cinderella's Dress $39.99
World Cup - Mbappé $29.99
World Cup - Ronaldo $29.99
$99.97
Winner 5
Friends - Cat Birthday Party $29.99
Friends - Costume Party $39.99
World Cup - Messi $29.99
$99.97
Build Challenge Week 4: October 25-30, 2026
Number of prizes Prize ARV Total ARV of Prize
Winner 1
City - Firetruck $9.99
City - Jet vs. Car $29.99
Dreamz - Mateo vs Cyber Brain $34.99
Minecraft - Chicken Jockey Desert Attack $24.99
$99.96
Winner 2
City - Police $9.99
Disney - Sally's Flowerpot $49.99
Harry Potter - Dobby $29.99
Creator - Spider $12.99
$102.96
Winner 3
City - Loader $9.99
Dreamz - Mateo vs Cyber Brain $34.99
Marvel - Spider vs Venom Muscle Cars $29.99
Minecraft - Chicken Jockey Desert Attack $24.99
$99.96
Winner 4
City - Loader $9.99
Dreamz - Mateo vs Cyber Brain $34.99
Jurassic World - Young T-Rex Transport Truck $29.99
Minecraft - Chicken Jockey Desert Attack $24.99
$99.96
Winner 5
City - Firetruck $9.99
Creator - Spider $12.99
Harry Potter - Dobby $29.99
Marvel - Spider vs Venom Muscle Cars $29.99
$82.96
Total approximate retail value of all prizes is two thousand, nine hundred seventy-two dollars and twenty-six cents ($2,972.26).
One (1) grand prize will be awarded. Grand prize winner will receive a curated Lego® bundle valued at $1,000. Total approximate retail value of the grand prize is one thousand dollars ($1,000).
Build Challenge Prizes
Twenty (20) Build Challenge prizes will be awarded as follows:
Build Challenge Week 1: October 4-9, 2026
Number of prizes Prize ARV Total ARV of Prize
Winner 1
Creator - Tropical Toucan $17.99
Creator - Turtle w/ Water Lily $9.99
Disney - Heihei $39.99
Friends - Panda Sanctuary $29.99
$97.96
Winner 2
Creator - Hamster $9.99
Disney - Heihei $39.99
Disney - Lucky & Penny 101 Dalmation Puppies $24.99
Friends - Panda Sanctuary $29.99
$104.96
Winner 3
Creator - Tropical Toucan $17.99
Disney - Lucky & Penny 101 Dalmation Puppies $24.99
Dreamz - Zoey's Time Owl $29.99
Sonic - Tails Tornado $29.99
$102.96
Winner 4
Creator - Colorful Hummingbird $29.99
Creator - Hamster $9.99
Dreamz - Zoey's Time Owl $29.99
Friends - Panda Sanctuary $29.99
$99.96
Winner 5
Creator - Colorful Hummingbird $29.99
Friends - Axolotl $9.99
Sonic - Tails Tornado $29.99
Dreamz - Zoey's Time Owl $29.99
$99.96
Build Challenge Week 2: October 11-16, 2026
Number of prizes Prize ARV Total ARV of Prize
Winner 1
Botanicals - Daisies $14.99
Classic $49.99
Star Wars - Cobb Vanth's Speeder $34.99
$99.97
Winner 2
Botanicals - Rocking Plants $22.99
Ninjago - Kai & Cole Combiner Vehicles $39.99
Star Wars - Cobb Vanth's Speeder $34.99
$97.97
Winner 3
Botanicals - Daisies b $14.99
Ninjago - Cole's Mission MECH $34.99
Speed Champions - Mercedes-AMG G 63 & Mercedes-AMG SL 63 $44.99
$94.97
Winner 4
Botanicals - Rocking Plants $22.99
Ninjago - Cole's Mission MECH $34.99
Creator - Turtle w/ Water Lily $9.99
City - Police $9.99
$77.96
Winner 5
Classic $49.99
Ninjago - Kai & Cole Combiner Vehicles $39.99
$89.98
Build Challenge Week 3: October 18-23, 2026
Number of prizes Prize ARV Total ARV of Prize
Winner 1
City - Gaming Car $9.99
City - Go Karts & Race Drivers $9.99
Fortnite - Supply Llama $39.99
Friends - Cat Birthday Party $29.99
Friends - Friendship Road-Trip $19.99
$109.95
Winner 2
City - Formula 1 F1 Pit Stop & Pit Crew with Ferrari Car $29.99
City - Gaming Car $9.99
City - Go Karts & Race Drivers $9.99
Friends - Costume Party $39.99
Friends - Friendship Road-Trip $19.99
$109.95
Winner 3
Disney - Cinderella's Dress $39.99
Fortnite - Supply Llama $39.99
Friends - Friendship Road-Trip $19.99
$99.97
Winner 4
Disney - Cinderella's Dress $39.99
World Cup - Mbappé $29.99
World Cup - Ronaldo $29.99
$99.97
Winner 5
Friends - Cat Birthday Party $29.99
Friends - Costume Party $39.99
World Cup - Messi $29.99
$99.97
Build Challenge Week 4: October 25-30, 2026
Number of prizes Prize ARV Total ARV of Prize
Winner 1
City - Firetruck $9.99
City - Jet vs. Car $29.99
Dreamz - Mateo vs Cyber Brain $34.99
Minecraft - Chicken Jockey Desert Attack $24.99
$99.96
Winner 2
City - Police $9.99
Disney - Sally's Flowerpot $49.99
Harry Potter - Dobby $29.99
Creator - Spider $12.99
$102.96
Winner 3
City - Loader $9.99
Dreamz - Mateo vs Cyber Brain $34.99
Marvel - Spider vs Venom Muscle Cars $29.99
Minecraft - Chicken Jockey Desert Attack $24.99
$99.96
Winner 4
City - Loader $9.99
Dreamz - Mateo vs Cyber Brain $34.99
Jurassic World - Young T-Rex Transport Truck $29.99
Minecraft - Chicken Jockey Desert Attack $24.99
$99.96
Winner 5
City - Firetruck $9.99
Creator - Spider $12.99
Harry Potter - Dobby $29.99
Marvel - Spider vs Venom Muscle Cars $29.99
$82.96
Total approximate retail value of all prizes is two thousand, nine hundred seventy-two dollars and twenty-six cents ($2,972.26).
Rules
Open only to legal residents of the fifty (50) United States (and the District of Columbia), who are at least eighteen (18) years old at the time of entry.
Entrants can receive up to six (6) entries during the Sweepstakes Entry Period.
Entrants can receive up to six (6) entries during the Sweepstakes Entry Period.
Review and Additional Information
Entrants must follow @toysrus on Instagram, like the Post and comment on the Post by tagging one (1) friend. Entrants will receive one (1) entry into the Sweepstakes.
Additional Entries: There are two (2) ways to receive additional entries during the Sweepstakes Entry Period:
A. Share the Post on Instagram Stories. During the Sweepstakes Entry Period, entrants must share the Post to their Instagram Stories with the hashtags #Bricktoberbuild and #Sweepstakes and tag @toysrus. Entrants must also follow @toysrus on Instagram. You will receive one (1) additional entry into the Sweepstakes. Entrants will receive up to one (1) extra entry during the Sweepstakes Entry Period for this additional entry method.
B. Compete in a Weekly Build Challenge. TRU will announce a new Build Challenge on October 4, 2026, October 11, 2026, October 18, 2026 and October 25, 2026 on its Instagram page, @toysrus (the “Build Challenge”). You will receive one (1) additional entry for each week you complete the Build Challenge. To complete the Build Challenge, entrants must take a photo of their Build Challenge (the “Challenge Photo”), upload their Challenge Photo to their Instagram Stories with the hashtags #Bricktoberbuild and #Sweepstakes and tag @toysrus and @lego. Entrants will receive one (1) additional entry for each completed Build Challenge for a total of up to four (4) entries available during the Sweepstakes Entry Period. By participating in the Build Challenge, the entries earned will be eligible to win weekly prizes (also known as a Build Challenge prize).
Additional Entries: There are two (2) ways to receive additional entries during the Sweepstakes Entry Period:
A. Share the Post on Instagram Stories. During the Sweepstakes Entry Period, entrants must share the Post to their Instagram Stories with the hashtags #Bricktoberbuild and #Sweepstakes and tag @toysrus. Entrants must also follow @toysrus on Instagram. You will receive one (1) additional entry into the Sweepstakes. Entrants will receive up to one (1) extra entry during the Sweepstakes Entry Period for this additional entry method.
B. Compete in a Weekly Build Challenge. TRU will announce a new Build Challenge on October 4, 2026, October 11, 2026, October 18, 2026 and October 25, 2026 on its Instagram page, @toysrus (the “Build Challenge”). You will receive one (1) additional entry for each week you complete the Build Challenge. To complete the Build Challenge, entrants must take a photo of their Build Challenge (the “Challenge Photo”), upload their Challenge Photo to their Instagram Stories with the hashtags #Bricktoberbuild and #Sweepstakes and tag @toysrus and @lego. Entrants will receive one (1) additional entry for each completed Build Challenge for a total of up to four (4) entries available during the Sweepstakes Entry Period. By participating in the Build Challenge, the entries earned will be eligible to win weekly prizes (also known as a Build Challenge prize).
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