(1) Grand Prize: A 4-day/3-night prize trip to the ESSENCE Festival of Culture® in New Orleans, Louisiana, for the one winner and up to three guests, from July 3 – July 6, 2026 comprised of the following: roundtrip coach airfare awarded in the form of four Delta Air Lines vouchers (should the winner reside in the United States) OR round trip, coach-class air transportation for four from a major airport near winner’s home; lodging, room and tax only, for up to four people (two rooms, double occupancy) at a hotel to be selected by the Sponsor for three consecutive nights; four three-day passes to the ESSENCE Festival of Culture at the Caesars Superdome; and a $2,000 USD Gift Card to be utilized for incidentals. ARV of Grand Prize: $7,300 USD.

(20) First Prizes: An Essence Swag bag comprised merchandise as solely determined by the Sponsor. ARV: $300 USD each. Total ARV of all First Prizes: $6,000 USD.

Total ARV of all prizes to be awarded in the Sweepstakes: $13,300 USD.

Open only to legal residents of the fifty United States or the District of Columbia and Canada (excluding the Province of Quebec) who at time of entry are 18 years of age or older or the legal age of majority in their jurisdiction of residence. Each Entrant must also have a Coca-Cola account at the time of Entry.

Limit of one Entry per person, per day, regardless of method of entry.

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