Grand Prizes (5 total): A USD $1,000 ($1,387 CAD) check made payable to each Grand Prize winner.

Open to legal residents of the 50 United States, the District of Columbia, and Canada (“Eligibility Area”), who are at least 18 years of age and and the legal age of majority in their jurisdiction of residence as of date of entry, and possess a web enabled mobile device as of January 1, 2025.

Limit one (1) Entry per person per day.

During the Sweepstakes Period, you may enter on Instagram (the “Site”) by posting a photo on your Instagram feed (not Instagram story) of your New Year dish with an eligible Knorr product* with the hashtag #KnorrSweepstakes2025 and tagging @cookwithknorr (the “Submission”) to receive one (1) entry (the “Entry”) into the random drawing. *Inclusion of a Knorr product is not required for Entry. You must have a public Instagram account to enter.