Grand Prize (1): Free groceries for a year, awarded as $6,000 in Meijer gift cards.

Finalist Prize (4 total): The opportunity for the Finalist to participate in the Dip Off Championship Showdown at the Big Ten Championship Game for a chance to win the Grand Prize; two (2) tickets to the Big Ten Football Championship Game in Indianapolis, IN on December 7, 2024; three (3) nights hotel accommodations from December 6, 2024 through December 8, 2024 (based on double occupancy); a $500 check made payable to the Finalist to be used to help offset travel expenses; and $500 check made payable to the Finalist to be used as spending money (ARV: $3,700 each).

Open to legal United States Residents, residing in Illinois, Indiana, Kentucky, Michigan, Ohio, and Wisconsin, who are 18 years of age or older at time of Entry.

There is a limit of one (1) Submission per Entrant for the entire Entry Period and once submitted, it cannot be changed.

Follow the onscreen instructions to complete the registration form, including providing the following details on your own, original dip recipe (with a regional flair) featuring Hellmann’s mayonnaise: recipe name, recipe ingredients, recipe instructions, and a photo of the completed dip recipe (collectively, “Submission”) to receive one (1) entry (the “Entry”).