(3) Winners: Each Winner will be awarded the following prize (the "Prize"): one (1) five-hundred-dollar ($500.00) American Airline or similar voucher at sole discretion of the Sponsor. Exact prize will be determined solely in Sponsor discretion. The Approximate Retail Value ("ARV") of each Prize is $500.00.

The total ARV of all Prizes is $1,500.00.

Open to legal US residents of Connecticut, Illinois, Massachusetts, Maine, Michigan, Minnesota, New Hampshire, New York, Ohio, Pennsylvania, Vermont & Wisconsin who are 21 years of age or older at time of entry.

You may enter as many times as you like, provided that each Entry is unique.

HOW TO ENTER: To enter the Contest, during the Promotion Period, (i) follow Labatt USA @LabattUSA, (ii) post a picture of your dad, stepdad, granddad, or any other individual you consider your dad along with the reason why you'd like to share a Labatt product with them to one of your Instagram account mentioned below and (iii) include in the hashtag #LabattDad in your post. Each Entry must be shared to your Instagram social media platform. The post must include the hashtag #LabattDad and must tag @LabattUSA (hereinafter an "Entry").