Prizes (5,600 total; 100 per day for each day of the Promotion Period): Winner’s choice of one (1) of the following items featuring their home state: a hat, t-shirt or mug. Approximate Retail Value (“ARV”): Up to $30.00 each.

Total ARV of all prizes is up to $168,000.00.

Open only to legal residents of any of the fifty (50) United States, the District of Columbia and Puerto Rico who are thirteen (13) years of age or older at the time of participation.

Limit one (1) Play per person/email address per day.

HOW TO PARTICIPATE: During the Promotion Period, purchase any specially-marked Lay’s® brand product and look for a unique twelve (12)-digit alphanumeric code located on the back of the bag (“Bag Code”).

To obtain a Bag Code without making a purchase, call toll-free 1-877-470-3618 by 11:59:59 p.m. CT on September 22, 2018, and follow the automated instructions. For each completed call, you will receive one (1) free Bag Code. Limit one (1) free Bag Code per day. A “day” is defined as the twenty-four (24) hours between 12:00:00 a.m. CT and the following 11:59:59 p.m. CT with the exception of the first day of the Promotion Period which shall begin at 12:00:00 p.m. CT and end the following 11:59:59 p.m. CT.