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Expires On:

Sunday, December 31, 2017



Prize Details

TEN THOUSAND (10,000) PRIZES (five thousand four hundred ninety-three (5,493) awarded for the National Prize Pool and four thousand five hundred seven (4,507) awarded for the Retailer Prize Pool which includes one (1) prize per participating store location): A box of Original Lucky CharmsTM – marshmallows only pack. Approximate Retail Value (“ARV”): $50.00.

Total ARV of all prizes: $500,000.00.


Open only to legal residents of the fifty (50) United States and the District of Columbia who are eighteen (18) years old or older at the time of entry.

Limit: Each entrant may play up to forty (40) times during the Promotion Period, regardless of method of entry or combination of methods of entry.

Review and Additional Information

How to Enter: During the Promotion Period, you must obtain a code in order to play the Instant Win Game. There are three (3) ways to obtain a code for the Instant Win Game:

Purchase a Participating Product: During the Promotion Period, purchase a specially-marked package of Original Lucky CharmsTM (each a “Qualifying Purchase”) from a participating retailer, while supplies last. Locate the code which is printed on the inside of the back panel of the specially marked package ("Product Code") and have it available when you complete the below instructions.

Free Code:

Mail-In Free Code Request -- From April 5, 2017 to December 17, 2017: To obtain a Product Code without making a purchase, hand print your name, address, day and evening phone numbers (if different), email address, and date of birth on a 3" x 5" piece of paper and mail it in an envelope with proper postage and the name of prize pool (“National” for a National Prize Pool Product Code or “Retailer” for a Retailer Prize Pool Product Code) which you wish to enter, written on the outside of the envelope, to “Lucky Charms Marshmallow Only Program,” c/o HelloWorld, Inc., P.O. Box 5503, Department 830075, Kalamazoo, MI 49003. Limit: One (1) Code request per envelope.

Online Free Code Request -- From December 18, 2017 to December 31, 2017: To request a Code online, visit and follow the links and instructions to complete and submit the Code request form, including a valid email address as well as specify if you would like to receive a National Prize Pool Product Code or a Retailer Prize Pool Product Code, and you will receive a Code within one (1) business day via automated email.
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