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Rules Page:

Expires On:

Monday, December 01, 2014


Prize Details

Thirty-six (36) winners will each receive a $200 gift card. The country will be divided into nine (9) zones. One (1) prize will be awarded to one (1) winner in each zone in four (4) separate drawings. Drawings dates are 11/18/14, 11/25/14, 12/2/14, and 12/9/14.

Retail value of all prizes: $7,200.


Open to legal residents of the fifty (50) United States and the District of Columbia who are twenty-one (21) years of age or older as of date of entry.

Limit of one (1) entry per person per day regardless of method of entry.

Review and Additional Information

There are two (2) ways to enter: via SMS or by mail.

SMS Entry: Submit an SMS entry from your mobile device by texting “HOLIDAY” to 88474. Upon receiving a verification message, follow the prompts to complete entry by replying IAM along with your age and the state code for your state of residence (e.g. IAM 29 NY). Carrier's standard messaging and data rates apply. All SMS entries must be submitted by 11:59 p.m. ET on 12/1/14.

Mail Entry: Print your name, street address (no P.O. Boxes), city, state, zip code, daytime telephone number (including area code, date of birth), and e-mail address (optional) on a 3 x 5 card and mail in an envelope, with sufficient postage, to Heineken Black Friday Sweepstakes, P.O. Box 248, Woodbridge, NJ 07095. All mail entries must be postmarked by 12/1/14 and received by 12/8/14 to qualify for entry into this Sweepstakes.
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