The winner will receive $10,000.00, in the form of a check made out to the winner, which can (but is not required) to be used toward the child(ren)'s college education of the child(ren) appearing on the Photo submitted with the winning entry.

The cash value of the prize is $10,000.00.

Open only to legal residents of the United States (excluding Alaska, Hawaii, Puerto Rico, and all other U.S. territories and possessions outside of the United States and where otherwise prohibited by law) who (i) are 18 years of age or older at the time of entry in the Sweepstakes (or in the case of legal residents of jurisdictions where the age of majority is greater than 18 years of age, such age of majority under the laws of the jurisdiction in which they reside at the time of entry) and (ii) have a smartphone or other device with Internet service and photography capabilities.

Limited to only one (1) entry per entrant per Week.

Each entrant must enter the Sweepstakes by submitting his/her own original photograph ("Photo"), which must include a child or children between the ages of six (6) to twenty-four (24) months and of whom the entrant is a custodial parent or legal guardian.