Grand Prizes (4 [one (1) per each Keyword]): The prize is a trip to the Rose Bowl for winner and one (1) adult guest (“Grand Prize”). Trips include round-trip coach class air transportation from a major commercial airport near winner’s residence to Pasadena, California for winner and one (1) adult guest, three (3) nights hotel standard accommodations (one [1] room/double occupancy), ground transportation to and from airport and hotel and hotel and the Rose Bowl stadium, two (2) tickets to the Rose Bowl (tickets subject to availability at selected by Sponsor in its sole discretion), a welcome dinner (food and location selected by Sponsor at its sole discretion; max $100 for dinner), two (2) Rose Bowl parade tickets (tickets subject to availability and select by Sponsor at its sole discretion), pre-game tailgate access, and two (2) Rose Bowl Game gift bags.

The Approximate Retail Value (“ARV”) of each Grand Prize is $11,510.

First Prizes (100 [for Keyword ROSEBOWLSTADIUM only]): A Coors Light rolling cooler (“First Prize”). The ARV of each First Prize is $39.99.

Offered only to legal residents of the fifty (50) United States and the District of Columbia who are at least twenty-one (21) years old at the time of entry.

Limit: Each entrant is limited to receiving one (1) entry per day during the Sweepstakes.

Once completing the pledge, an entrant may then enter one of the following keywords (each a “Keyword”): PASADENA, ROSEBOWLSTADIUM, COORSLIGHT, OR CLIMBON.