(1) GRAND PRIZE: A lip assortment consisting of 100 lip products. ARV: $1429.

(30) DAILY PRIZES: Five of our Sponsor’s favorite lip products. ARV: $81.99.

Total ARV of all prizes: $3888.70.

Open only to legal residents of the fifty United States and the District of Columbia who are at least sixteen years old at the time of entry.

Limit: You may enter one time per day by either Social Account during the Promotion Period.

Create a “lip look” on yourself or another person and take a photo highlighting the lip look. Then post the photo on one of the Social Accounts and challenge a friend (who is following you on the Social Account) to participate. Include the following text with your Tweet or as a caption to your Instagram post: “#ThisIsHowILip with @UltaBeauty. I challenge @(tag a friend/follower) to show me how you lip! #Contest”