CONTEST GRAND PRIZE (1): One (1) Grand Prize will be awarded, consisting of a trip for two (2) (winner and guest) to New York City. Prize package includes:

Round-trip coach air transportation for winner and guest from a major airport, as determined by Sponsor, near the winner's home within the continental U.S. to New York City

One (1) double occupancy standard room for four (4) days/three (3) nights

Roundtrip ground transportation to and from airport and hotel

Roundtrip ground transportation to and from hotel and 2015 New York Film Festival

$1000 spending money awarded in the form of an AMEX Gift Card

Two (2) event tickets to the New York Film Festival

The Approximate Retail Value ("ARV") of the Contest Grand Prize is $3,916.

SWEEPSTAKES PRIZE (3): Three (3) Sweepstakes Prizes will be awarded. Each Sweepstakes Prize winner will receive one (1) $500 American Express Gift Card.

The ARV of each Sweepstakes Prize is $500.

The ARV of all Promotion prizes is $5,416.

Open only to legal residents of the fifty (50) United States and the District of Columbia, who are at least eighteen (18) (except Alabama and Nebraska 19 and 21 in Mississippi) years of age or older at the time of Promotion registration.

Limit of five (5) Entries per person, per email address throughout the Promotion Period.

Upload a Photo via your PC or mobile device and add up to a 100 word description that addresses the contest question.

PUBLIC VOTE: To vote, you must be at least the age of majority of your state of residence (18, except Alabama and Nebraska 19 and 21 in Mississippi) at the time of voting. Voting begins at or about 12:00:00 AM ET on July 27, 2015 and ends at 11:59:59 PM ET on August 14, 2015. To place a vote, visit the Website during the Public Vote Period

Limit of one (1) vote per person, per email address, per day, throughout the Promotion Period.