GRAND PRIZE CONTEST - One (1) Grand Prize – $10,000 (to be awarded in the form of a check to the winner). Two (2) First Prizes – $2,500 (to be awarded in the form of a check to the winner). WEEKLY CONTEST – Eight (8) Weekly Contest Prizes (one (1) prize each Week) – One-year Supply of Kellogg's® Eggo® products (to be awarded in the form of twenty-four (24) coupons for free Kellogg's® Eggo® products (10 ct. any variety) – up to $3.75 ea.) (ARV $90 ea.). The actual value of the Kellogg's® Eggo® products depend on the actual products purchased.

Total ARV of all prizes $15,720.

Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older as of 3/31/14.

Entrants may submit as many Entries as they wish, but each Entry must be significantly different (i.e. finished recipe must be a completely different end-product from previously submitted recipes) from any previously submitted Entries. Non-winning Weekly Contest Entries will automatically rollover into any subsequent remaining Weekly Contest periods.

The Contest provides eligible entrants with the opportunity to create an original Kellogg’s® Eggo® recipe and a digital photo of their prepared recipe (the “Entry”) for submission in the Weekly Contest where a Weekly winner will be determined via judging by representatives of the Promotion Entities; and then the Weekly Contest winners will automatically become Finalists in the Grand Prize Contest where one (1) Grand Prize winner and two (2) First Prize winners will be determined via Public Voting in the Public Voting Phase. Finalists Entries will appear on the Eggo™ Your Way Contest Facebook Page application in a public gallery during the Public Voting Phase.