Phase I Prize: (10) winners will be awarded one $100.00 Jim Beam store gift card. ARV of each Phase I Prize is $100.00. The ARV of ALL Phase I Prizes is $1,000.00.

(1) Grand Prize winner will be awarded:
a. A two-hour mixologist training session with Jim Beam’s Master Mixologist, Bobby “Bobby G” Gleason in New Orleans, Louisiana, which includes a two day/one night trip to New Orleans, Louisiana. Trip includes round-trip coach class airfare for winner from the major commercial airport nearest the winner’s residence to New Orleans, Louisiana departing and returning the week of July 22, 2013, one double-occupancy hotel room for one nights’ accommodation in New Orleans, and ground transportation between Louis Armstrong New Orleans International Airport and hotel.
b. Become Kid Rock’s Personal Jim Beam Bartender at Three Concert Events during his 2013 Summer “Best Night Ever” Concert Tour, which includes a two day/one night trip to each of the three concert events.
Each trip includes round-trip coach class airfare for winner from the major commercial airport nearest the winner’s residence, one double-occupancy hotel room for one nights’ accommodation, and ground transportation between airport and hotel. Winner will also receive $10,000.00 as part of the Grand Prize. The ARV of the Phase II Grand Prize is $20,000.00).

Total ARV of all available prizes in this Contest is $21,000.

Open to legal residents of the 50 United States and the District of Columbia who are 21 years of age or older at the time of entry.

Limit one entry per person.

Phase I: Submit essay, 250 words or less, on why you should be selected as Kid Rock’s personal Jim Beam bartender.
Phase II: Submit video.