(5) First Prizes: Each winner will receive an opportunity to wear the designated HERSHEY'S BLISS 16 ct. diamond Necklace; (1) paperback copy of The Necklace by Cheryl Jarvis (ISBN:9780345500724) and; (2) 9.6 ounce bags and (2) 1.3 ounce bars of HERSHEY'S BLISS Candy. Winners will also be given the opportunity to travel to New York to attend the Young Survival Coalition's In Living Pink event scheduled in 2010. Acceptance of the travel portion of the Prize is optional and not required to accept the Prize as described above. In the event Winners wish to accept the travel portion of the Prize, trip includes: single-occupancy standard hotel accommodations for Winner for (1) night and $200 spending money. If Winner's residence is not located within 250 miles of New York City, New York, round-trip air transportation will be provided for the Winners, as well as ground transportation to and from the airport to the hotel.
(ARV) of the Necklace: $32,000. ARV of each Prize award is $3,075.00 (if trip taken to NY); ARV of Prize without trip $575.00.

(50) Runner Up Prizes: Each Runner Up will receive (1) paperback copy of The Necklace by Cheryl Jarvis (ISBN:9780345500724) and (2) 9.6 ounce bags and two (2) 1.3 ounce bars of HERSHEY'S BLISS Candy.
ARV: $25.00 each.

Total ARV of prizes: $16,625.

Contest open only to legal U.S. residents of the 50 United States and District of Columbia who are 18 years of age or older at time of entry.

Limit (1) online entry per name per e-mail address per day.

The Overall Contest Entry Period is divided into (5) individual entry periods.

TO ENTER:
You must submit an essay in accordance with the guidelines below, describing "Why you would like to experience 'bliss' through sharing the 16 ct. HERSHEY'S BLISS diamond necklace". Your Essay must be in English and contain between 50 and 150 words.

CONTEST JUDGING: (5) First Prize Winners: (5) Essays will be selected as finalists for each of the Individual Contest Entry Periods. Finalist Essays will be judged by an independent judging agency, whose decisions are final and binding in all matters relating to this Contest. Finalists Essays will be judged on the following criteria: (a) 50% Relevance to essay topic and (b) 50% Creativity / Originality. Finalist Essays will be determined by the top (5) highest cumulative scores for all Judging Criteria.

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