I got a letter in the mail yesterday with one of the first prizes in the D-I-Y Sweeps -- a $300 Mastercard GC!
I was a little skeptical of the win, because it came regular mail (and bulk postage rate at that), and the envelope only called it the D-I-Y sweepstakes. The letter inside didn't help my skepticism as it didn't say much more than "Congrats - here's how to use your gift card". No mention of the sponsor or even the full name of the sweeps. It looked really familiar to a credit card application.
It wasn't until after I searched the expired sweeps that I realized it was the U.S. Smokeless Tobacco - Red Seal D-I-Y Sweeps, and that it was a real win! Hopefully there will be other winners from here, because there were 100 first prize gift cards.
2008 larger wins - Coca Cola mp3 player, $300 Prepaid Visa, $50 Prepaid Visa, $50 Amex gift card, 2 x $25 amazon.com gift codes, 2 tickets to six flags, and a lot of bags of chips from Subway