Your odds for each sweepstakes is independent thus it is true that your odds of winning any given sweeps is low but if you enter "enough of them" then your odds could be a lot better for winning ANY given sweepstakes.
Let's take an example, if the odds of winning a sweeps is 1 in 100 then your odds of winning that sweeps is very low. If you enter 100 sweeps then your odds of winning 1 of them is quite good but there is no way to state which. In fact, you are favored to have at least 1 win.
To find the value of your sweeps entry you take the total prize pool, let's say it is $100 and there are 100 entries and determine how many times you'd have to enter to get an expected win which would be 100. In this case, it would be a par to "insure" you against a win at $1 (plus whatever premium is used). So you should be "willing" to spend not more then $1 to enter this contest. This is just an average, it might take you 200 or 300 entries before you win. In a random distribution there would probably be "somebody" who entered several hundred times that did not win.
Think about this, every entrants odds of winning a sweeps that has 100 million entrants is virtually zero but it is guranteed that 1 of them will win. If the prize pool is 100 million dollars then each entry is worth $1. Here is another way to look at it, if we do not count cost of time to enter, and you enter a sweeps with a 1 million payout with avg 200 million entrants then if you played this game "forever" then your expected winnings would be near infinite.
So, what everyone want is a HIGH ARV and a low # entries. If you want to figure out the value of your entries at par, let's say you've entered sweeps with 25,000 entrants on average with a $25,000 ARV and you've entered 1,000 sweeps then expected value of your entries is $1,000. So let's say you did this every year then you would be expected to make 1k per year sweeping. Your odds of winning any given sweeps is 1 in 25,000. Your odds of winning ANY sweeps over the year is 1 in 25. So you can see it all makes sense and everything adds up.
If we take the Sweepy's example of 1 in 25 for the year of winning a big prize and we had say 100 people who used this strategy. Most of these people should at the 25 year mark have winnings around 25k. Some will have winnings more then 25k in the first couple years. The bad news is that in a random distribution some people might have to play for 75 or 100 years before they reached the 25k. Someone might say well what if I won 25k the first year then should I quit playing while ahead? Not really, the odds are not changed. So, when people say I am lucky or unlucky then if you know the expected value "theoretical value" of all of your entries compared to your winnings then that is a way to see. This is similar to concept to "Sklansky bucks" concept in poker. The important thing is to see if there is a positive exp value or a negative exp value in any case to see if it is wise to play that game. Sweeps should always have positive ev.
Examples
I have a report that the overstock $10,000 bailout had 250,000 entries. Thus we know that each entry has a probability 1 out of 250,000 of winning (as the total probabiltiy must be 1). Thus each entry was worth 4 cents.This tells us what we should be willing to pay for each entry (the value of them would go down) if hypothetically we were offered that option. This can also be used to show us how much total added value you get when you enter a sweeps multiple times. Say if you entered that sweeps 100 times then your total equity was around $4.
Let's take the HGTV Green Home Giveaway, I think it had 16 million entries and it was worth around 750k -- I'll round the prize to a million. Thus each entry was worth around 6 cents.
What if they had given you the option to buy $1,000 worth of entries at par value which would be approximately 17,000 entries? Should you do that? Well, your probability of winning the contest is still very miniscule at .001% probability. Mathematically the equity works out but you'd need at least a million dollars and probably more to ever have a decent chance of coming out -- and the ability to play the game at least a thousand times.
Let's look at the case were the prize pool is split equally among 10 places. Your odds are 10x greater of winning a prize but I guess the equity drops to 1/10th. So, oh well, but with more prizes you should have a smoother equity curve.
Since you don't have to pay for entries to sweeps, instead of having a "bankroll" you have a time equity. Imagine if you were to enter sweeps eday to hit the 1 in 25 odds per year of hitting a big prize (10k or better). You'd need at least 25 to 50 years to have a "good" chance of redeeming the exp value of your sweeps. So, just like it would not make sense to buy $1,000 worth of tickets at "fair value" unless you were allowed and had the bankroll to play thegame -- then it may not make sense to play a lot of sweeps if your not going to be hitting a winning probability that you can be happy with.
It's also possible to figure up your exp. hourly wage/rate by multiplying expected value of a sweepstakes entry by the number of sweeps entered per hour. Example, if average sweeps entry has a value of 4 cents and you enter 100 per hour then hourly rate is $4 per hour, expected.
What does all this mean? Be lucky? Too much time on my hands. Find sweeps with a higher exp rate then I have.