ONE (1) GRAND PRIZE: One (1) bar of 24 karat solid gold shaped like a stick of butter with RITZ branding, measuring approximately 4” long x 1.43” high x 1.39” wide, weighing 1,531.3 grams. ARV: $100,000. Note: Value was calculated based on the price of gold at the time these Official Rules were written.

Sponsor will also provide winner a single cash payment in the form of a check, which is intended to assist the winner with any federal, state, or other tax obligations related to the Grand Prize. This payment will be $30,000.

Total ARV of the Grand Prize is $130,000.

Open to legal residents of the 50 United States and the District of Columbia (“D.C.”) who are 18 years of age or older at time of entry.

You may enter one (1) time during the Sweepstakes Period, either by posting a video to TikTok or by mail.

Enter by Mail: To enter without posting a TikTok video, legibly print your name, address, phone number, email address, and date of birth on a piece of paper and mail it in an envelope with proper postage to “RITZ Live Buttery-er Activation,” c/o Merkle Inc., P.O. Box 5022, Department 861252, Kalamazoo, MI 49003-5022. If properly completed and submitted, you will receive one (1) entry into the Sweepstakes.